Ready to uplevel your food blogging career, establish yourself as an expert and finally publish your own cookbook?  


Get the exact process I used (and am now using AGAIN) to plan, write, design, self-publish and market your cookbook! 

Are you a food blogger who's always wanted to write a cookbook, but has no idea where to start?

Have you ever felt...

​Like you had no sense of direction for your food blogging business?

That you're lost in the sea of other food bloggers?

That you needed something to give you authority and help you stand out, but what? 

Then you and I are alike...

This was me a few years ago. I've been a food blogger since 2010 and it has always been a hobby that I took seriously only intermittently. I wanted a sense of purpose, direction, and something to give me authority in the crowded food blogging space.

A cookbook is the obvious answer to accomplishing all of that, but where to even BEGIN. When the topic hit me in 2017 (SOUS VIDE!!!) I knew I had to find a way to make it happen, but was so discouraged by the prospect.


Imagine if...

 • People wanted you on their TV shows, podcasts, and events

 • You had a new way to connect with your audience and grow your community

 • You had complete control over how your recipes were presented and the design of your


Kate Kordsmeier

You're ready to position yourself as an expert in the food industry, but you need to be told exactly what to do. 

You feel overwhelmed trying to piece together all of the ins and outs of writing, editing, designing and marketing your cookbook (not to mention how to create a cohesively branded book, not go over budget and make sure people actually buy the book!) 

You're ready for a step-by-step system that works and will support you on your journey. 


Ready to publish your coobook?


The Cookbook Lab


A 3-part course that teaches you how to ideate, create, design, publish, and market your cookbook yourself.

Here's What You'll Learn: 

Determine Your Topic and Structure​

• Brainstorm and Choose the Right Topic for Your Cookbook

• Validate Your Cookbook Topic so You Know People Will Buy! 

• Outline Your Book and Choose the Right Structure

• Determine Size and Length of Your Book



​Recipe Development

• Brainstorm and Identify Your Recipes

• Test Your Recipes 

Work with Friends, Family and Peers to Test Your Recipes 


​Branding Your Cookbook

• Color and Design

• Select Your Fonts

• Build Your Brand Guide



• Organize Your Photoshoots

• Learn how to create shot lists, pick the right props, get great photos and more

Infuse your brand into your photos

Get photos of yourself!



How to Write Your Book

How to Manage the Workload

• Learn How + When to Outsource

• Find and Work With an Editor 



Create and Design Your Book File

• Learn to Add Photos, Patterns, Color and More!

• Creating a Table of Contents

• Exporting the Book File

• Customizing Page Numbers



Publishing Your Book

• Final Clean-up 

• Get an ISBN

• Self-Publishing Platforms

• Publishing Your Manuscript

Write Your Product Page Copy

• Publish Your Book on Kindle 

Launching + Marketing Your Cookbook

• Create a Marketing Plan

Write Your Email Launch Sequence

• Working With Influencers 

• Pitch Yourself

Using Amazon Marketing Services


Don't forget the bonuses!

Private Slack Channel

Chat with other future cookbook authors, Chelsea, & Carly on the students-only Slack channel!

Design Template Bundle

Use our design template library to design your book without starting from scratch! 


Personalized Feedback

Fill out a form telling me about your topic and I'll send a video giving you individual feedback on your topic

Live TV Tips + Tricks​

Local TV is the most effective thing I’ve done to sell my book. I'm sharing everything I've learned along the way!

The Cookbook Lab is the ideal resource for those looking to self publish. After such a headache and endless hours of cookbook research, I was so glad I finally found this! It went through every question I've had about the logistics of making a cookbook a reality. I haven't found anything else like it. I wasn't quite sure I had enough skills or a large enough audience to publish a book, and Chelsea made me realize how possible it is and gave me the right tips to actually make it profitable.

Lori Vaughn, Lo's Kitchen

Ready to get your cookbook out into the world? 

Join The Cookbook Lab

Payment Plan


2 payments of $154

✔️ Over 50 Video Lessons Walking You Step-by-Step Through Writing, Editing, Publishing, and Marketing Your Cookbook

✔️ Students-only Slack Community to get Support and Feedback

✔️ Design Templates and Tutorial Video Library

✔️ Launch and Marketing Plan with Swipe Copy 




✔️ Over 50 Video Lessons Walking You Step-by-Step Through Writing, Editing, Publishing, and Marketing Your Cookbook

✔️ Students-only Slack Community to get Support and Feedback

✔️ Design Templates and Tutorial Video Library

✔️ Launch and Marketing Plan with Swipe Copy 

Did I mention it's risk free? 

If you join The Cookbook Lab and realize this wasn't the right move for you, I'll give you a full refund, no questions asked. 

Just reach out within 14 days of enrollment to let me know this isn't the right fit and I'll refund your investment. 

"I have been cooking and teaching professionally for 20 years and I have always dreamed of publishing my own cookbook. But I knew nothing about self-publishing a cookbook.

Bringing my knowledge out of the kitchen seemed almost impossible. Where to begin? I had no idea.

Thankfully I found The Cookbook Lab. Chelsea lays everything out in step by step detail.

Starting with choosing a topic for your book all the way through to marketing and selling your book, she covers it all. It’s an amazing resource complete with personal support.

If you are ready to take the plunge and publish your own book this program is perfect and there is nothing else like it out there."

Taffy ElrodKeto Cooking School

Hey, I'm Chelsea!

I’m the blogger behind the food blog A Duck’s Oven and cookbook author of Everyday Sous Vide: it's all French to me.


I recently quit my job as a marketing director to pursue my real passion full time: food blogging!


I self-published a cookbook myself 2 years ago and have been approached with 3 cookbook deals since then. I’ve done multiple speaking appearances, cooking demos, podcast tapings, and TV spots in promotion of my book.


And now, I'm working on self-publishing cookbook #2!



Hey, I'm Carly!

I’m a graphic designer and food photographer


I have a BA in Fine Art, focusing on photography and art history and visual communication and 10 years of graphic design experience and photography experience. I am self taught via books, courses, and tutorials, but I mostly learned by seeing how my designs and photography worked or didn't work to drive sales and communicate information.


I believe you can make great work with very little. If you have a big dream, you should go for it: I've been there and I can help forge your own path so you don't have to go it alone.


Frequently Asked Questions

Here are a few answers to my most common questions about The Cookbook Lab.

Why should I self-publish instead of getting a traditional cookbook deal?

Do I have to know how to use the Adobe suite/InDesign?

What if I don’t have a cookbook topic in mind yet?

What are the benefits of writing a cookbook?

If I work hard, how quickly can I reasonably expect to finish my cookbook?

What if my photography isn’t great?

What skills do I need to have to write a cookbook?

How much will writing a cookbook cost me?

What kind of support will I get from Chelsea and Carly?

What if I don’t have a big social media following?

What if I don’t know how to design?

Imagine having the tools, resources, and support to start writing your book TODAY.


With the Cookbook Lab, you can get started the moment you click, “Enroll” and with some work and creative energy, you can be holding YOUR cookbook in 6 months (or even less!).

After you’ve worked your way through the Cookbook Lab, you will have a cookbook that is truly all your own. It will be a cookbook that was completed on your own timeline, with the recipes you want to include, the design you want representing your work, and marketed how and when you want it to. No publishing house telling you what to do!

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